A U.K. man is convinced Pizza Hut put his photo on their pizza boxes, but the company claims it's a photo of an employee. (SWNS)
A dad is convinced Pizza Hut secretly took a photo of him eating in one of their restaurants - after 'his face' was printed on their takeaway boxes.
Nick Richardson, 39, started to receive texts from friends around a month ago asking why his face was on the boxes containing their takeaway pizzas.
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But the restaurant chain denied the allegation and said it was a member of their creative team - but refused to send him the original photo.
Richardson is certain the man eating a pizza on the front of the box is him - and said his hair, beard, clothes and jewelry match.
Richardson is certain the man eating a pizza on the front of the box is him - and said his hair, beard, clothes and jewelry match. (SWNS)
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I think it is me and it just makes me feel very weird. I was just out for dinner with my little boy, and the next thing I see this box. It's all very weird, he said.
Richardsonvisited the Pizza Hut in Stoke with his four-year-old son in August last year, and thought nothing more of it until around a month ago.
A friend sent him a photo of the Pizza Hut food box which featured someone the company had called 'Richard from London' eating a pizza, he claims.
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The friend said in the message 'what are you doing on my Pizza box?' and I thought he was just winding me up. I didn't think much of it, said Nick.
He complained to Pizza Hut via Facebook who told him to call them, but he claims they didn't get back in touch until his local press spotted the online post.
He claims a spokesman for the company then told him it was a member of staff at their creative agency, and they would send over the original image.
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“All the artwork imagery on our Pizza Hut boxes, including this picture, feature employees from our creative agency and all of them provided consent for their photos to be used.
We have not used any members of the public in this campaign and we can confirm that this photograph is not of Mr Richardson.”Pizza Hut has disclosed the identity of its brand ambassador as celebrity Neo Yau, amidst heated discussion over the mysterious greasy man's face on a pizza box lid.
APR representative of Pizza Hut explained that the Pizzatainer has been an important brand asset for Pizza Hut Hong Kong, as a lead character who is central to every communication and delivers fun pizza moments to the Hong Kong audience.” The spokesperson also said that the brand wants to introduce a more relatable and magnetic personality, someone who has the comedic and witty attributes to amplify every voice and act of the Pizza Hut brand to further engage with younger audience.They aimed to partner with a person who can outshine the excitement of the Pizzatainer.
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The company added that Yau would be ideal after much deliberation, as a cultural influencer who has been drawing humour from local culture and social happenings, an entertainer who is playfully serious and seriously playful, and in all aspects, demonstrated the most important characteristic owned by the Pizza Hut brand – the “out-of-routine” charisma.
When it comes to announcing Yau as the brand’s ambassador, unconventionality is the norm, said the spokesperson. Moreover, the company has opted for a more blatant approach in the campaign by posting a curious image of the grease on the box lid resembling a man’s face, followed by more similar photos that helped people identify Yau. Leveraging the heated discussion of the bizarre grease box, the PR ran a social prank of Yau going solo – later unveiled all this is actually the introduction of Yau as the Pizza Hut ambassador. Threads of discussion talking about the stunts are created.
“In Hong Kong market, where there is the abundance of celebrity endorsement and short lifespan for creative works, it’s all about making noise and creating conversation for the brands. We did it in a disruptive, unexpected way that seamlessly connects the brand to the young Hongkongers, exactly in the manner how they have been enjoying social media, ” the representative added.
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Wendy Leung, marketing director at Pizza HutHong Kong, said: The Pizza Hut brand is all about fun and beyond expectations, we believe Yau 's creativity and humor resonates with the young segment and matches well with the brand.
Sherman Yeung, business director at Ogilvy Hong Kong, said: To manifest Pizza Hut’s distinctiveness – we need out-of-the-box ideas, being served in the most unexpected manner and delivered by an ambassador who is authentically interesting and creative.
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