This first campaign is in support of Pizza Hut’s $5 Lineup and features a modern-day Abe Lincoln, Mr. Five Dollar Bill himself. In the spots, Abe is a husband and father who, through the use of quirky humor and relatable situations, brings to life the variety of offerings that customers can get at Pizza Hut for “just a Lincoln each.”
The campaign aligns with Pizza Hut’s commitment to deliver distinctive and consistent advertising that breaks through with their customers. Modern-day Abe illustrates moments that matter spent with family and friends in ways that everyone can relate to—gathering over hot food in the kitchen, the overly intense video game matchup, or having the crew over for the big game.
Pizza Hut is proud to share that this campaign was created in collaboration with JEAN (from Community Productions), a production trio with a female director as is part of their mutual agreement with GSD&M to include a bid from a female director in every production possible as part of the commitment to Free the Bid.
Abe Lincoln Features In Super Bowl Spots For Pizza Hut & Gsd&m
The first ad of many featuring Abe launched last week and you’ll continue to see him throughout key moments for Pizza Hut where the brand has a major presence, including pre-game during the biggest pizza day of the year, Super Bowl LIII, and also during the next big window, the NCAA Tournament/March Madness.
This latest campaign for Pizza Hut’s $5 Lineup is all about Mr. Five Dollar Bill, Abe Lincoln. We’ve brought Abe back to life as a modern-day dad, taking credit for the bounty of items that a five-dollar bill can buy at Pizza Hut. Whether Abe’s hanging with his family, friends or co-workers, he finds a way to work in the fact that it’s his handsome face on the five-dollar bill that makes it all possible. [Thank you, Abe. You’re welcome, world.]
Pizza Hut’s media buy for this year’s Super Bowl really helped drive the creative. We had 21 pre-game spots to fill before kickoff—the window when people typically order food for the game. Rather than come up with one epic in-game spot, we needed one epic character that could carry the weight of the spots running for six hours leading up to kick off. Enter the 16
Abraham Lincoln's Boyhood Home
Casting our Abe Lincoln was an incredibly fun challenge. We needed an actor who could physically transform into Abe, but who could also deliver his lines in the most believably Lincoln-esque way. And knowing how much content we wanted to capture for social and online channels, our Abe character needed solid improv chops to get the most out of our production.
One of the best parts of creating this campaign was the collaboration between our agency, our client and our director team JEAN. All of us were collectively on board with pushing the work from the initial scripts through the final edit to get the most entertaining spots possible. Pizza Hut laughed in every meeting and made bold, smart decisions, while our talented directors added their signature humor in all the right places. We learned that when our internal teams, clients and production company just say yes, great work can happen with a ton of laughs along the way.
As a brand, you are more often a guest in a space owned by existing communities or fandom. You have to understand your place and value in that channel
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AI is an invaluable creative tool, but the result of what it produces relies on the brain behind the screen. Ricardo Wolff, INNOCEAN Berlin
Highlighting the fact that each family is unique in its own way can help drive a sense of pride in the family structure...: Rama Zarafili, TBWARAADBy Newsroom on January 18, 2019Comments Off on Pizza Hut Brings a Modern-Day Abe Lincoln to Life for Super Bowl to Promote its $5 Lineup
The initial work coming from Pizza Hut’s partnership with its new agency of record, GSD&M, some of which is slated to debut on Super Bowl Sunday, features Mr. Five Dollar Bill himself. In the spots, Lincoln is a husband and father who, through the use of quirky humour and relatable situations, brings to life the variety of offerings that customers can get at Pizza Hut for “just a Lincoln each.”
Venta 2000 M 2 Por Av Lincoln C/franquicas Kfc Y Pizza Hut $ 36.m
In spots running now, Lincoln asks his family to “behold the power of the $5 bill.” Looking for respect and admiration from his kids and wife, he finds none.
In the continuation of the story during two spots to run during the game, Abe still gets no respect from his game party friends, nor his son, whom he is playing video games with in front of a table full of Pizza Hut snacks. While Lincoln shows what the $5 can buy, his son states to him, “You’re dead.”
The campaign aligns with Pizza Hut’s commitment to deliver distinctive and consistent advertising that breaks through with their customers. Modern-day Abe illustrates moments that matter spent with family and friends in ways that everyone can relate to – gathering over hot food in the kitchen, the overly intense video game matchup, or having the crew over for the big game.
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Pizza Hut created the campaign in collaboration withJEAN(from Community Productions), a production trio with a female director as is part of their mutual agreement with GSD&M to include a bid from a female director in every production possible as part of the commitment toFree the Bid.
Viewers will continue to see Abe throughout key moments for Pizza Hut where the brand has a major presence, including pre-game during the biggest pizza day of the year, Super Bowl LIII, and also during the NCAA Tournament/March Madness.
AI is an invaluable creative tool, but the result of what it produces relies on the brain behind the screen. Ricardo Wolff, INNOCEAN Berlin
Highlighting the fact that each family is unique in its own way can help drive a sense of pride in the family structure...: Rama Zarafili, TBWARAADBy Newsroom on January 18, 2019Comments Off on Pizza Hut Brings a Modern-Day Abe Lincoln to Life for Super Bowl to Promote its $5 Lineup
The initial work coming from Pizza Hut’s partnership with its new agency of record, GSD&M, some of which is slated to debut on Super Bowl Sunday, features Mr. Five Dollar Bill himself. In the spots, Lincoln is a husband and father who, through the use of quirky humour and relatable situations, brings to life the variety of offerings that customers can get at Pizza Hut for “just a Lincoln each.”
Venta 2000 M 2 Por Av Lincoln C/franquicas Kfc Y Pizza Hut $ 36.m
In spots running now, Lincoln asks his family to “behold the power of the $5 bill.” Looking for respect and admiration from his kids and wife, he finds none.
In the continuation of the story during two spots to run during the game, Abe still gets no respect from his game party friends, nor his son, whom he is playing video games with in front of a table full of Pizza Hut snacks. While Lincoln shows what the $5 can buy, his son states to him, “You’re dead.”
The campaign aligns with Pizza Hut’s commitment to deliver distinctive and consistent advertising that breaks through with their customers. Modern-day Abe illustrates moments that matter spent with family and friends in ways that everyone can relate to – gathering over hot food in the kitchen, the overly intense video game matchup, or having the crew over for the big game.
Mrm Franchise Feed: Donatos Celebrates Diversity And New Hq For Miami Grill
Pizza Hut created the campaign in collaboration withJEAN(from Community Productions), a production trio with a female director as is part of their mutual agreement with GSD&M to include a bid from a female director in every production possible as part of the commitment toFree the Bid.
Viewers will continue to see Abe throughout key moments for Pizza Hut where the brand has a major presence, including pre-game during the biggest pizza day of the year, Super Bowl LIII, and also during the NCAA Tournament/March Madness.
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