At its peak, Canadian Pizza had 36 outlets in Singapore. Its franchiser for the region tells CNA how the company wants to stay relevant to consumers here.
SINGAPORE: Mr Mohamed Abdullah, the CEO of Hobbs Holdings – which runs Canadian Pizza in Singapore – brought up a random conversation that he had with an accountant.
When I asked him if he had ordered Canadian Pizza before, he said: 'Yes ... but I thought you guys closed down.'
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We were not loud. We were there (but) quiet … We didn't have marketing, we didn't have visibility. And we were very happy, ” said Mr Abdullah, who took on the job last year after being a franchisee for about 15 years.
“We just want to revive this brand, make it more youthful. We are quite dated, if you ask me. We want to make it more youthful and energised in the market.
The brand launched in Canada in 1989, where it is known as Canadian 2 for 1 Pizza. Hobbs Holdings is the master franchise for this region.
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Its first Singapore outlet opened in 1995 with just one outlet at Far East Plaza. At its peak, the chain had 36 outlets here, but now has 18 outlets run by 13 franchisees.
“That’s our niche, that’s our selling point – the '2 for 1' (offer). So we have maintained that until now … If you look at Pizza Hut and Domino's, they have their own target audience, we have our own target audience. Our target audience is the middle-class group in Singapore, ” he explained.
“We want to be affordable for people who have less to spend, bigger family to feed, parties, army boys. So this is what we are looking at. We are not looking at people who are going for acquired taste, more expensive. They are not our market.”
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Canadian Pizza also caters to local tastes here and is “very close” to the hearts of customers, Mr Abdullah said. While it started off with Western-style menu options, the chain has become more Singaporean now, he said.
“We don't go for fancy, international flavours and all that. (It is) very down to earth. If you are a Malay, you want something to your tastebuds, we have something. For Indians, we have, for Chinese, we have (it).”
“We had so many orders we didn’t have enough riders to send (the pizzas). So who was sending for me? My pilot friends … We had like 20 cars waiting outside just to deliver pizza, ” said Mr Abdullah, who was still a franchisee then.
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“All this while we have been serving the pizza ourselves, my riders. So we have control over the riders. We have control over customer service, quality and delivery. But now we don't, ” said Mr Abdullah.
To entice customers to order directly, Mr Abdullah said he plans to offer more promotions for orders through the Canadian Pizza website.
“With all these things going on in the world, we have issues of getting our cheese, sauce ... We used to get everything from one particular supplier, but now we have about 20 suppliers, ” he said.
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To tackle the manpower crunch, Canadian Pizza is looking into automating more of its production. For one, dough production at several outlets has already been automated and Canadian Pizza plans to set up a central kitchen in November.
The chain's pizza boxes are currently made from recycled material, and it is looking to make progressive changes to utensils and packaging later this year.
Canadian Pizza also introduced pizzas with plant-based meat in 2021. While the pizzas have been taken off the menu due to supply issues, it will be reintroducing meat-free sides this month, with pizzas to come later this year.
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“My biggest challenge when I took over this business was to make it exciting, (provide) more offerings, give people more choice and to get back into the groove, ” said Mr Abdullah.
For one, Canadian Pizza will be the full-season sponsor for all Singapore Premier League matches in 2023. It was one of the partners for a recently concluded e-sports event and is planning further collaborations ahead of the year-end FIFA World Cup.
“We are also going through a rebranding exercise, we are changing the way we look in the market. Traditionally we are hidden under the block in the corner … Now we are paying more attention to logo, brand guidelines, visibility, ” he added.
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“My target is to make sure that when a person leaves his home, he must either see, hear, eat or touch Canadian Pizza at least once a day.
We know it's a hassle to switch browsers but we want your experience with CNA to be fast, secure and the best it can possibly be.Pizza, a delicious dish of Italian origin made up of rounds of dough, a flattened base, and several toppings have won people’s hearts around the world. If you are a pizza lover and love having a toastie at home while you Netflix, pizza delivery services will come in handy. For this reason, we’ve compiled a list of the 10 best pizza deliveries in Singapore.
If you’re looking for a quick pizza fix, Wildfire Pizza Singapore is your best solution. Their handcrafted pizzas are made with an in-house recipe of tomato sauces simmered for 8 hours for a deep flavour. Taste all these goodness wherever you are with their islandwide delivery in 60-minutes.
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While pizza is more commonly eaten with a group of people, Wildfire caters to solo patrons with a Personal Jumbo Meal — one medium 9″ inch pizza, 3 pieces of crispy chicken nuggets and a canned drink.
With the promotion, you can finally avoid over-ordering and enjoy a 1 pax meal as you kickstart your Netflix marathon in your PJs.
Domino’s delivers all orders within a short 30 minutes. Should your pizzas arrive late, you’re entitled to a free regular pizza — no questions asked. The franchise has an impressive selection of freshly handcrafted pizzas including simply cheese, smoky pepperoni and mushroom, sambal veggie, the big BBQ, and valenciana mushroom.
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Spizza is renowned for its perfectly thin-crust pizzas. Apart from authentic pizzas, they have a wide variety to choose from which includes antipasti and slides, pasta, and oven-baked dishes.
Spizza also runs a monthly special pizza promotion with different unique toppings. You should try the Pizza Stella which is topped up with a variety of ingredients all in one base — tomatoes, mozzarella, turkey breast slices, brussel sprouts, dried cranberries, balsamic glaze, and parsley.
Being among the largest pizza restaurants in Singapore, Sarpino’s serves pizza lovers with classical tasting pizzas with numerous salad selections. The restaurant has several specialty pizzas including vegetarian special, pesto veggie pizza, and the flavoursome greek pizza.
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The fresh salad menu selection comprises a wide variety of options featuring the classic chicken caesar salad, and even downright to newly inspired recipes like their very own Sarpino’s signature salad.
Greek pizza is one of their bestsellers for its spicy kick and a myriad of toppings such as feta cheese, vine ripened tomatoes, lean ground beef, black olives, sauteed onions, green pepper, and gourmet cheese blend.
Canadian Pizzas is considered among the most devoured pizzas owing to the ever-present 2 for 1 pizza promotion. Besides, the pizzas are halal-certified and budget-friendly. You can’t go wrong with their cheesy sausages, beef pepperoni, or the much talked about Hawaiian Classic made up of turkey bacon, mozzarella & edam cheese, diced pineapples, turkey ham, and fresh tomatoes.
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At Canadian pizza, you also get to enjoy the pizza of the month promotion where you buy one special pizza and get one free.
Peperoni Pizzeria prides itself for offering amazing deals for Pepperoni Signature XXL (21’’). Whether you love margherita, diavola, napoletana, Hawaiian, or frutti di mare with extra toppings, from as low as $55, you can enjoy either their classico or speciale pepperoni XXL pizzas.
If you want to feed a big number of people at a reasonably priced cost, then you should consider this portion with 21 slices. They also have a large varied menu to go along with your mega pizzas which includes salads, cocktails, desserts, and pasta.
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Rite Pizza has the cheapest picks among the best pizza deliveries in Singapore with totally free delivery and no additional charges. With their rite savers options, you can enjoy their 10’’ regular pizza at $21, 12’’ medium pizza at $27, and 14’’ large pizza at $32 only. You should have a go on their signature pizza, the Meat Supreme, which is loaded with plenty of ground meat and cheese.
With the buy one get one free daily promotion and free drinks for orders above $40, Rite pizza is definitely a great saving deal to your pizza craving.
Address: 212 Choa Chu Kang Ave 1 (S)689475 | Blk 253 Jurong East St 24 #01-247 | Choa Chu Kang – 212 Choa Chu Kang Ave 1 (S)689475 | Blk 551 Bedok North Ave 1 #01-524
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With new and value-added crust recipes, Pizza Hut has your unique favourite pizzas that are handcrafted with sourdough, natural yeast, and fully flavoured toppings. This pizzeria constantly adds new creations to its mouth-watering pizza menu such as the new Truffle Shuffle, Seafood Deluxe,
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